National Smile Month Is Here — Make It Work for Your Practice
Let’s be real — your patients probably don’t have National Smile Month marked on their calendars.
But that’s actually the opportunity.
June gives you a built-in moment to shift the conversation away from procedures and promotions — and toward something every patient can relate to: their smile.
This is the kind of month that doesn’t need a flashy campaign to be effective. It just needs your voice, your team, and a few small messages that make people feel seen and understood.
Here’s how to use National Smile Month to educate, engage, and inspire.
😁 1. Share Patient-Friendly Tips (That Actually Get Read)
Most patients don’t scroll Instagram for dental advice — but that doesn’t mean they won’t stop to read a tip that’s short, clear, and genuinely useful.
Start with basics that are easy to turn into content:
🪥 How to brush and floss properly (visuals win here!)
💬 The truth about whitening strips vs. in-office treatments
🦷 How often they really need cleanings — and what skipping them could mean
Try a “Smile Tip of the Week” on social or in email. You don’t need perfect branding — just consistency and a conversational tone.
Pro tip: Use emojis, casual phrasing, and video clips if possible — it boosts engagement across the board.
📣 2. Bust a Few Myths (Nicely)
Every dental team has a list of common misconceptions they hear on repeat.
June is your moment to clear the air — in a fun, relatable way.
Use simple language and try one myth per post. A few classics:
❌ “Baby teeth don’t matter — they’ll fall out anyway.”
❌ “Harder brushing = better results.”
❌ “If I don’t feel pain, I don’t need a checkup.”
❌ “Fluoride is dangerous.”
Make it friendly, maybe even a little playful. “If you’ve ever thought this, you’re not alone — but here’s what we want you to know…”
You’re not just correcting patients — you’re educating with empathy.
📸 3. Highlight Real Smiles, Not Stock Photos
Patients don’t connect with perfect graphics — they connect with real people.
That means this is the time to:
🎉 Share before-and-after photos of smile makeovers (with permission)
🦷 Highlight a patient’s story about gaining confidence through treatment
📸 Post a team photo or a goofy boomerang from your hygienists with “Smile!” signs
Or go even simpler — ask your team:
“What’s something that made you smile this week?”
Then post it. That’s content that feels good and doesn’t cost a thing.
💬 4. Get a Little Personal
One of the best ways to create content during Smile Month is to share the story behind the practice.
Ask yourself:
- Why did we get into dentistry in the first place?
- What’s one thing we wish patients knew about their smiles?
- What moment recently reminded us why this work matters?
Write those answers out. That’s your next caption, blog, or patient email.
Remember — your followers want to feel something. You don’t need a promotion to give them that.
✨ You Don’t Need a Campaign — Just a Message
You don’t need a Smile Month logo.
You don’t need a discount.
You don’t need perfect branding.
What you do need is a reason to show up in your patients’ feeds or inboxes with something that makes them pause — smile — and maybe even hit “Share.”
Whether it’s a small tip, a heartfelt story, or a simple thank-you, that’s what builds trust. And trust builds appointments.
Need help shaping your message, writing your next caption, or planning your content calendar for the month?
📅 Book a call with us here — we’ll help you find your voice and your audience.
